Mercedes-Benz Announces Men’s Fragrance
Mercedes-Benz in partnership with INCC Group will soon be releasing its own fragrance for men. Announced today at the TFWA World Exhibition in Cannes, the fragrance has been composed by Oliver Cresp and is expected to be available at special retailers as early as the first quarter of 2012 as an eau de toilette, after shave, deodorant and shower and body gel.
Here’s the description of the fragrance:
Innovative and unique, it is the first men’s fragrance from Mercedes-Benz and it combines woody notes with floral freshness. The cool top note features Calabrian bergamot, lemon essence and Italian mandarin. The middle note is a warm, spicy mix of bourbon pepper, nutmeg, violet and galbanum resin. The base note provides a spicy finish to the perfume and includes American cedar wood, vetyver grass and patchouli. The bottle design is masculine, modern and elegant. This distinctive perfume fits in with Mercedes-Benz’s systematic expansion of its range of high-end accessories, which includes watches and eye wear.